Aren Goetcherian
Senior Content Designer @ Twilio

An important point in the subscription flow to make sure consumers have everything they need to make the most of their subscription.

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I tackled this one solo, as the only designer on the project. I led user research to find out what consumers needed to feel confident using their subscription, as well as picking key business goals. I designed the email, then built and set up triggers in our CRM (Mailchimp and Salesforce).

 

A 65.8% open rate* showed that we're definitely on the right track.

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*Benchmarked against an industry average of 20-25%