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Tone of voice guidelines

I made this guide to ​help people across the organisation craft good content, and to give us a recognisable voice from top to bottom. It covers tech, product, marketing and operations, so required buy-in from all corners of the business.

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We're a lean organisation, and we move fast - it would be naive to think that all content can be run by a content designer. This guide ensures that even work that needs to be pushed out quickly will still be top notch.

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I'm a huge evangelist for good content, so this was a really important piece in creating an organisation that values good content.

 

Have a look at some excerpts from the guide here:

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